Price Research Methods for Different Needs

Choosing the right method for pricing research is crucial for delivering accurate and actionable results. In pricing, the chosen methodology directly affects the reliability and relevance of the insights gained.

Optimal Price Setting

The process of determining the best price for a product or service to maximize profitability while appealing to customers. It involves analyzing costs, market demand, competition, and consumer behavior. This practice is crucial as it helps businesses increase revenue, enhance customer satisfaction, and maintain a competitive edge.

Optimal methods:

  • Comparative-Willingness-to-Pay
  • Value Attributes
  • Menu-Based Conjoint
  • RGM, RGM Promotion, RGM Ultra

Price Increase Planning

Involves strategically planning and implementing price hikes for products or services. This process considers market conditions, cost increases, and customer impact to ensure profitability is maintained without significantly reducing demand.

Optimal methods:

  • Comparative-Willingness-to-Pay
  • Value Attributes
  • Menu-Based Conjoint
  • RGM, RGM Promotion, RGM Ultra

Feature Pricing

The process of setting different prices based on the features or versions of a product. It allows businesses to cater to varying customer needs and willingness to pay, maximizing revenue by offering basic to premium options.

Optimal methods:

  • Comparative-Willingness-to-Pay
  • Value Attributes
  • RGM, RGM Promotion, RGM Ultra
  • Concept Test
  • Claims Test
  • Product Variant Test
  • Ranking Lab (MaxDiff)

Assortment Pricing

Involves setting prices for a range of products within a category. This strategy ensures a cohesive pricing structure that maximizes overall category sales and profits while considering customer preferences and competitive offerings.

Optimal methods:

  • Value Attributes
  • RGM, RGM Promotion, RGM Ultra
  • Assortment Lab
  • Menu-Based Conjoint

Price Promotion Planning

The process of designing and scheduling temporary price reductions or special offers. This strategy aims to boost short-term sales, attract new customers, and clear inventory while managing profitability.

Optimal methods:

  • Promotion Lab
  • Promotion Lab Enhanced
  • RGM Promotion, RGM Ultra

New Product Pricing

Strategy of setting the initial price for a newly launched product. It involves analyzing market demand, competitor prices, production costs, and perceived value to establish a price that will attract early customers and drive market penetration.

Optimal methods:

  • Comparative-Willingness-to-Pay
  • Value Attributes
  • RGM, RGM Promotion, RGM Ultra
  • Menu-Based Conjoint